Fitness

Nike Nike Sports Activity Tracking Platform

The Nike Movement for Sport PlayKit is a first-of-its-kind game-based assessment tool for individuals coaching physical activity to 2.5 million children globally.

Industry Fitness
Duration 9 Months
Team Size 15 Members
Platforms iOS, Android, Web

Project Overview

Nike wanted to digitize their physical activity assessment tool used by coaches worldwide. The goal was to build a fun, engaging, game-based platform that allows instructors to assess and track motor skill development in children, providing them with custom exercises and games to play.

Project Challenges

We needed to build a highly responsive interface that worked seamlessly on older iPads and Android tablets used by schools. The app also needed to support multiple languages (12+ languages) and localized video demonstrations.

Implemented Solutions

Our team engineered a lightweight, hardware-accelerated React Native application optimized for performance on low-end devices. We localized all media content using an AWS CloudFront CDN delivery system, enabling high-speed video playback globally.

Development Approach

How we turned the initial blueprint concept into a fully scalable platform.

01
UI Strategy

Aligning with Nike's design system and school physical education guidelines.

02
Prototyping

Creating simple interactive game mockups to test with local school coaches.

03
Engine Engineering

Optimizing local database performance for offline student record management.

04
Global Rollout

Deploying the app to App Store and Google Play, with local support in 12 languages.

Key Platform Features

Core mechanics and features built for maximum customer retention.

Gamified Skills Assessment

Interactive, game-like assessments that check balance, running, and ball control capabilities.

Coaching Video Hub

A high-performance offline video library showing how to set up and lead motor skill games.

Progress Reports

Coaches can track student development over time, export PDF report cards, and share progress.

Colors & Typography

Designed to convey trust and reliability while aligning with the client's corporate branding standards.

Primary Font Futura / Inter
#000000
#e62a27
#f3f4f6

Product Interface

Visual tour of screens and dispatcher dashboard structures.

App screen

Technology Stack

We selected these technologies to guarantee optimum horizontal scaling, fast response time, and robust data isolation layers.

React Native Swift Kotlin AWS CDN SQLite

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